Customer Centric KPIs
By using customer centric data, quality and service measure and the decisions made based on them can be rooted in the true customer experience.
In today’s data dominated mobile networks, measuring the true quality of service experienced by the end customers has never been more challenging. Cell level statistics mask low throughput blackspots, and a few high throughput connections can mask the experience of many customers who are receiving service below the threshold they perceive as acceptable.
By utilizing the in depth data experience information made available from the data feeds provided by leading RAN infrastructure vendors, ariesoGEO is able to provide unprecedented insight into the true data experience. By using the powerful analytical capabilities in ariesoGEO, customer impacting poor service blackspots can be identified, and with all the underlying data immediately available the cause quickly indentified.
By analyzing experience based on customer groupings it is possible to identify service levels for specific groups of customers. As well as large corporate accounts, both VIPs and key customer segments can be identified, for example the experience of high value contract customers can be shown, separate from the service received by the general customer base.