Maximising Return on Capital
Location intelligence allows new network resources to be placed with surgical precision, maximising business benefit and customer experience impact
Geolocating every event of every customer call or data connection allows ariesoGEO to produce maps showing traffic and RF KPIs to building level resolution. Unlike traditional methods that rely heavily on complex predictive models, the information provided by ariesoGEO is based on actual measurements from all customer devices. This information reveals data hotpsots and customer experience black holes that are invisible to both network level KPIs and drive test results.
Using powerful analytical and visualization techniques ariesoGEO is able to combine traffic data and multiple RF KPIs to indentify locations that meet combined thresholds, for example high traffic and high interference. Advanced filtering capability allows the user to focus on particular groups of subscribers or devices.
Location Intelligence at this resolution transforms the process of planning Small Cells and Data Offload solutions, as well as more conventional macro cell planning.
Customers who are today making use of ariesoGEO generated intelligence as part of their planning process report that in over 50% of cases, they select a candidate site that will deliver better performance than one chosen by traditional methods. This leads directly to a significant improvement in customer experience, and return on capital investment.