Harnessing location intelligence
Using the insights revealed by location intelligence to maximise marketing impact.
Operators worldwide are increasingly looking to harness the power of, and drvie more value from, the customer data they have within their systems. The unique ability of ariesoGEO to geolocate and analyze all calls and connections by customer segments unlocks valuable location intelligence that can be directly used by marketing teams.
As an example for many operators, their own retail stores are a key sales channel and a key part of their marketing mix. By analyzing customer presence in store locations by segment, store campaigns, product ranging, and even new store site selection are transformed, increasing the return and effectiveness of marketing campaigns.