Customer Centric Location aware SON
Harnessing the power of customer generated location intelligence to automatically optimise
networks for maximum performance.
With a renewed interest in Self Optimizing Networks across the industry there is a clear indication that they will offer considerable gains in operational expenditure efficiencies as many network improvement tasks formerly done manually by engineers can now be carried out by automated mechanisms. While this is a primary goal of SON, there are also expectations that SON will offer gains in other areas, including capital expenditure, performance and customer experience.
Fundamental to the quality of output from any automated system is the quality of the input. Just as genuine customer experience problems can be hidden from engineers in cell level KPIs they will also be hidden from any automated system. Extensive experience with Tier 1 operators across five continents has shown that the location intelligence stored within ariesoGEO is the best source of information to use when optimizing networks for ultimate customer experience, and this remains true for an automated SON solution.
By leveraging customer centric, location intelligence the ariesGEO SON application automatically optimizes mobile networks to deliver game changing levels of performance. Trials in live, mature networks have revealed step changes in customer centric KPIs including:
a 3.5% increase in customer data volume and a 9% reduction in 3G customers being served only by 2G, from coverage optimization
a 9% reduction in drop call rate reduction from automated neighbour relationships.