Maximising the impact of Data Offload
Providing an outstanding data experience to mobile customers by using location intelligence to provide cost effective service
Mobile operators today are faced with an ever increasing portfolio of solutions for solving data capacity challenges. From LTE roll out and WCDMA macro expansions through to small cells and WiFi hotspots, there are multiple approaches to solving capacity bottlenecks.
Analyzing the number of unique users and most dominant device over time allows an operator to understand the precise type of data usage available for offload, and select the solution that will deliver the best business returns. For example, providing a WiFi access point to offload traffic predominantly generated by laptop dongles represents a 5X CapEx saving and delivers a better experience to the end customers.