Trust your instincts… or not?
22 January 2013
Since the dawn of the mobile internet, the evolution of the technology that drives it, and the social trends that grow up around its use have been tightly intertwined. Those of us who work in the industry like to think we understand the relationship between these things. Nobody really understood what the tablet was for when the visionary Steve Jobs launched it, but now we understand that they are great devices for consuming mobile media, such as TV clips. It is therefore instinctively obvious that these devices must consume more data than their smaller smartphone brothers isn’t it? Well it turns out that whilst it may be obvious, it is not actually true. The latest device form factor, with a screen size between that of a smartphone and a tablet, is so new we have not really decided what to call it yet, but the term “phablet” seems to be emerging. Instinctively we understand that these are just small tablets, so they will consume as much data as a tablet won’t they, but once again this turns out not to be true. Maybe planning the evolution of the networks that deliver the mobile internet based on our instinctive understanding of how people will use the latest devices is not such a good idea…
Real information that challenges instinctive views is always fascinating. Perhaps that is why the release of our annual study on mobile data usage trends has been cited in over 700 online articles and blogs (not counting this one), and shown up 500 times on twitter so far.
You can see our regular blogger Dr Flanagan in the flesh talking about the study on Bloomberg TV
And just remember if you consume this media, and tweet about the fact you are doing so on a mobile device of your choosing, you are already impacting the results of next year’s study…
Click to see Monday’s news release
Contact us on email@example.com to receive a copy of the ‘Recent trends in extreme data’ white paper.
on Tuesday, January 22, 2013 · Leave a Comment
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